TRADITIONAL CONTENT CALENDAR
Organizes the publishing workflow
RANKVIA CONTENT CALENDAR
Decides what should be created and why
Topic and date
What is planned and when it should go live
Prioritized opportunity
Which search opportunity deserves attention first
Content format
A manually selected article or asset type
Recommended page type
The format that best fits the buyer’s intent and website role
Status and owner
Who is responsible and whether the item is complete
Page relationship and next action
Whether to create a new page, improve an existing one or move into the Page Plan
