Business Profile

Review your business, audience, publishing language and target market before planning content. Understand how approved website settings differ from interface language.

What the Business Profile is

The Business Profile is the editable business foundation Rankvia uses before planning content. It brings together the business, audience, positioning, products or offers, conversion goals, and existing website context.

How to review it

1Open the Business Profile for the website you are working on.
2Review the business description, audience, products or offers, positioning, and conversion context.
3Correct details that are incomplete or inaccurate before relying on future planning or generation.
4Re-analyze the website when the public site or the business has materially changed.

What happens next

Changes to the Business Profile give Rankvia better context for future planning and generated pages. Review it before building or rebuilding a Content Calendar.

Plan in the right website language and market

A Spanish interface does not determine which Spanish-speaking audience your website serves. Review the website’s publishing language and target market in its Business Profile before relying on new planning or content. These settings are part of the existing profile approval, not another onboarding step.

Interface language: This controls application labels and navigation. Choosing English, Spanish or French for the interface does not translate your website, change its approved publishing language or select a different customer market.
Website publishing language: This is the approved language used as context for subsequent planning and generated content. It is separate from the language of the application and from the language found in an individual source quotation.
Target market: This supplies the intended country/market context alongside the language. Spanish plus Spain and Spanish plus Mexico are different settings, even when both audiences read Spanish. Your actual offer, audience and verified business facts still matter.

Review the detected context in the existing profile

Submit the public website through the existing setup flow. Website analysis examines available site context, including language evidence such as page language tags, language alternates, URL hints and visible text. Detection is evidence to review, not a guarantee about the market you intend to serve.
Open the Business Profile for the correct website. Check the business, audience and offer, then review the publishing-language and target-market choices. Correct an inaccurate suggestion or select missing values before approving the profile.
Use the existing profile approval action. The application validates and saves the language/market pair before the relevant continuation. Do not choose a market merely because its language matches the interface.
Review the resulting opportunities and Page Plan. Check that reader, examples, terminology, offer and proposed next step fit the approved audience. Confirm factual claims against your own product or service information.

Worked example: one Spanish language, two possible audiences

Choice A: Spanish + Spain

If this is the business’s intended audience, select that pair in the profile and supply the real customer vocabulary and service scope. Ask the reviewer to confirm the preferred terms for appointments and booking responsibilities rather than assuming all readers use the same words.

Choice B: Spanish + Mexico

If this is the intended audience instead, review and save that pair through the same profile. Check examples and calls to action against the offer genuinely available to those customers. Do not copy assumptions about prices, legal requirements, availability or purchasing behaviour from the other scenario.

A useful editorial decision

Keep the central question specific: how should an operations lead assign appointment responsibilities? Use confirmed customer terminology in the answer. Leave unsupported regional claims out. A market setting informs the work; it does not supply evidence that a product meets local requirements.

Illustrative instruction to review in the Page Plan

Write for operations leads in our approved Spanish-speaking market. Explain who handles a booking change and who resolves an exception using our verified workflow. Confirm the appointment terminology with our team. Do not invent local prices, compliance claims or country-specific product availability.

What changing an approved pair does and does not do

For an already approved profile, edit its business information through the existing section controls, review the language and market, then save. The application versions the approved settings and protects against saving an outdated profile version. If saving fails or the page reports a conflict, reopen the current profile and check the saved pair before continuing.

The saved pair becomes context for subsequent work that reads the website settings. Jobs and saved artifacts can carry their own language/market snapshots. Existing opportunities, Page Plans, generated articles and past AI observations must not be treated as newly translated or remeasured merely because you saved a different pair.

Review existing work individually before continuing or publishing it. A saved article is not automatically translated, and changing the profile does not automatically rewrite published pages, create parallel multilingual calendars or create language-specific workspaces. Do not assume an in-flight job has adopted the new settings.

Before approving the next page

Confirm the saved language and market belong to the website you intend to grow.
Check the Page Plan and article’s actual language, reader, terminology, business facts and CTA.
Preserve source quotations, real search queries and URLs accurately; a publishing-language choice is not permission to alter evidence.
Use your own editorial or specialist review for regional facts, legal requirements and availability. The setting alone does not verify them.

APPLY THIS TO YOUR WEBSITE

Start with the website and review its context

New to Rankvia? Use the existing Search Growth Plan entry. Authentication, eligible website analysis and Business Profile approval precede planning. Review the language and market as part of that profile.

Build my free Search Growth Plan

Changing the interface language does not translate your website or generate another calendar.

Still need help?

Contact Rankvia support with the website and task you were working on. Do not include passwords or other credentials.

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