RANKVIA GUIDES

Guides for SEO and AI search

Practical guidance for getting your website discovered across Google and AI search - from SEO and GEO fundamentals to content strategy, platform-specific optimization, and measurement.

New to AI search? Start with the complete AI Search Optimization guide

Strategy & fundamentals

AI Mentions vs Citations: What's the Difference?

Understand the difference between brand mentions, recommendations, citations, and source visibility in AI-generated answers.

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AI Share of Voice: What It Is, How to Calculate It, and How to Interpret It

Understand relative AI visibility, simple and weighted Share of Voice calculations, competitor sets, and what a percentage can actually tell you.

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How to Improve AI Visibility: A Practical Action Framework

Diagnose AI visibility gaps, choose the right response, and improve access, owned pages, evidence, or third-party presence without chasing prompts.

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How to Track AI Visibility: A Practical Measurement Framework

Build a comparable AI visibility tracking system with buyer questions, recurring scans, evidence, reporting, and next actions.

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AI Search Visibility: What It Is, How to Measure It, and How to Improve It

Understand AI search visibility, mentions, citations, Share of Voice, measurement, and the right response when your brand is missing.

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Best AI Visibility Tools in 2026: Features, Pricing & Who They're For

Compare ten AI visibility tools by methodology, provider coverage, pricing, evidence, and the buyer situation each tool suits.

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AI Visibility Audit: How to Find and Prioritize AI Search Gaps

Run a structured audit of buyer questions, competitors, sources, technical eligibility, and page ownership before deciding which AI search gaps deserve action.

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AI Search Competitor Analysis: How to Find and Compare Your Real AI Competitors

Find the brands that actually compete for buyer questions in AI search, compare provider and source evidence, then prioritize the gaps worth acting on.

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AI Search Prompts for SEO: Evidence-Backed Templates for Better Decisions

Use copyable prompts for buyer questions, AI visibility, competitors, sources, page ownership, and evidence-backed SEO decisions.

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AI Citation Tracking: How to Track Sources Across ChatGPT & AI Search

Track AI source visibility by buyer question, provider, domain, and exact URL, then interpret recurring citation patterns correctly.

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AI Search Source Analysis: How to Find Meaningful Source Gaps

Classify recurring AI-search sources, compare owned, competitor, and third-party evidence, and find the gaps worth investigating.

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SEO and GEO: How to Get Found in Google and AI Search

Understand how traditional SEO and generative search visibility work together.

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What Is GEO? Generative Engine Optimization Explained

Learn what GEO means, what it changes, and where it overlaps with SEO.

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SEO vs GEO: What’s the Difference?

Compare SEO and GEO, their goals, overlaps, differences, and when each matters.

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How to Build an AI Search Content Strategy

Decide what your website should create, improve, or skip and give each meaningful search need the right page owner.

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SEO Content Briefs: How to Plan Better Pages Before You Write

Learn the decisions a useful content brief should make, with a practical example and copyable planning template.

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Platform guides

How to Get Cited by Gemini: What Actually Matters in 2026

Understand Google's documented Gemini grounding paths, source behavior, publisher controls, and a practical evidence-led workflow.

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How to Get Cited by Claude: What Actually Matters in 2026

Understand Claude web search, Anthropic's distinct web agents, source selection limits, and evidence-led visibility improvement.

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Why Is My Brand Not Showing in ChatGPT?

Diagnose why a brand is missing from ChatGPT answers before deciding whether to fix access, pages, context, sources, or nothing at all.

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How to Optimize for Google AI Overviews and AI Mode

Understand Google’s requirements and optimize your site for visibility across generative Search experiences.

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How to Get Cited by ChatGPT

Learn how ChatGPT Search discovers web content, what publishers can control, and how to improve your chances of being found.

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Shopify SEO: What to Optimize, Create & Improve

A practical Shopify SEO guide for deciding which pages should own search opportunities, what to create or improve, and how to turn the strategy into a repeatable workflow.

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Shopify AI Search Optimization: What Actually Matters

Understand Shopify Catalog, ChatGPT, Google AI, product data, and the public-web work that makes an ecommerce store easier to discover.

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Shopify Content Strategy: What to Create, Improve & Prioritize

A practical framework for assigning customer and search needs to the right Shopify page, then deciding what to create, improve, or skip before it reaches the calendar.

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